Helping startups find PMF,
early users,
and grow revenue.
Hands-on GTM, content, community, and growth systems built around your product.
About
Tldr; philosophy postgrad turned marketing and growth generalist
I did my master's at Stephen's College , one of Asia's top liberal arts institutions, with sub-1% acceptance rate. Got into tech at twenty and never really left. Since then I've built communities , run campaigns , hired , written, shipped, whatever the product needed.
I've scaled a startup's organic presence from zero to millions in reach and a 240x jump in traffic , built a community from the ground up to a few thousand members , and grown social channels pulling in millions of monthly impressions.
Also building rumrly, an AI visibility tool for startups , on the side.
I also write on Substack about the parts of tech that are really just philosophy in disguise.
Case Studies
Project
RUMRLY
AI visibility tracker that checks whether Perplexity , Chatgpt and other tools mention your brand , and how to fix it if not.
Blogs
The Attention Economy Is Just Behaviorism With Better Marketing
The Most Valuable People Online Are Context Switchers
What Big O Actually Means For Those Of Us Who Ship AI Products
The Discrepancy Between Scrapes And Referrals Actually Tells Us About The New Web
The Architecture Around The Model Matters Far More Than The Model Itself
Good Products Still Need a Personality
Get in touch
Have a startup, an idea , or a growth challenge ? Schedule a call or send a message.